Cam Cole opens his album Lost In Creation with the single Chasing Dreams

Cam Cole has put out Chasing Dreams, and it is the first track on Lost In Creation, the album he has lined up for 30 October. Clash, which premiered the news, describes a song built on grabbing hooks, rough acoustics and a delivery that lands in the moment rather than polishing itself up first.

The writing pulls in the same direction. Cole uses the song to argue for getting on with your own thing instead of measuring yourself against other people, and the chorus is the point where the self-doubt stops being the subject.

He explained where it came from in his own words. The song is about a period when he was "trying to solve all the problems of the world," taking them on and "getting swallowed up by it." The way out, he said, was realising that "the best thing we can actually do instead is be the best version of ourselves." He finishes the thought plainly: "So you chase your own dreams and I chase mine."

Cole works outside the label system and releases his own material, which makes the album a bigger undertaking than it looks. His route to it went from busking pitches in Camden to sold-out rooms in other countries, and that stretch of experience is what the record is drawing on.

No tracklist has been published yet, and Chasing Dreams is the only song from Lost In Creation anyone has heard. The October date puts it in a crowded indie and rock autumn, and it is now logged on the release calendar.