Mogwai and three more bands team up with Cwmbran Celtic FC on new kits

Mogwai, Super Furry Animals, Loose Articles and Panic Shack have teamed up with Cwmbran Celtic FC on new kits for the 2026/27 season, NME reported on August 4, with the club donating 10 percent of shirt sales to the Music Venue Trust. Panic Shack and Super Furry Animals wear yellow and blue designs, while Mogwai and Loose Articles share green and white stripes.

The men's first team debuted one of the new looks in a 3-0 local derby win over Cwmbran Town the week before the announcement. The kits are produced by the club's new supplier, Tor Sports, and will appear across the front of both the men's and women's first-team shirts this season, with remaining proceeds supporting the club's six senior men's and women's teams, veterans and walking football sides, and a junior setup for boys and girls.

"Our 50 foot high inflatable bears have a long standing relationship with Cwmbran," Super Furry Animals' Gruff Rhys said of the tie-up, recalling the bears being patched up locally after many punctures over the last 30 years. "The bears were very keen to repay the favour, and this beautiful football kit was born." Mogwai, for their part, are reportedly longtime Glasgow Celtic fans who jumped at the chance to sponsor the club's green and white hooped shirts, while Manchester's Loose Articles have their own local tie: their drummer's mother lives in Cwmbran.

The tie-ups trace back to the club's joint commercial managers, Matt Jarrett and Connor Cupples, who both work in grassroots music: Jarrett owns a record shop in Newport and Cupples promotes shows around the country. "Both of us have put numerous gigs on in grassroots venues," Jarrett said, "and when we took on this role, it was obvious there were massive similarities." "Grassroots football and grassroots music venues are fighting the same fight," Cupples added, noting that Music Venue Trust has found more than half of the UK's grassroots venues operated without turning a profit last year, on margins averaging just 2.5 percent.

Music Venue Trust's Toni Coe-Brooker said the partnership "perfectly captures what grassroots culture is all about," whether at a football club or a music venue.

Super Furry Animals reunited earlier this year for their first live show in a decade, having gone on hiatus in 2010 after helping define the 1990s indie renaissance, with brief reunions in 2015 and 2016 in between. Mogwai marked 30 years since their debut single "Tuner" this year with a new video and fresh European tour dates. Panic Shack's own year has kept moving too, with the band later added to the Mutations festival bill in Brighton. It's filed under our rock coverage.