La Roux shares Lose Myself, another single from Old Flames

La Roux has released a new single, "Lose Myself," NME reported on August 14. It previews her fourth studio album, Old Flames, due out November 6 via Vertigo Records.

"'Lose Myself' is me battling between the angel and the devil on my shoulder," La Roux, real name Elly Jackson, told NME. She said the verses are about struggling to kick an addiction, while the choruses are about wanting to give up and get lost, adding: "The song is kind of a fight to get me to have enough love and respect for myself to break out of that cycle."

The track channels the frenetic drama of mid-90s Michael Jackson, according to a press release, and finds Jackson reflecting on years of weed dependency following an auADHD diagnosis: "Stoned me, you're never gonna leave," she sings in the bridge, recognizing in hindsight that she was self-medicating.

Old Flames is the long-awaited follow-up to La Roux's 2020 album Supervision. NME reports the record finds Jackson facing the end of a 17-year relationship, and dealing with loneliness, addiction and reconciling her sexuality and identity in public, with lyrical references ranging from David Lynch to Donnie Darko. "This record says things how they are: how I am and who I am," Jackson has said of the album. "It's a farewell to that way of behaving in love and life. And in music too."

The song follows earlier singles "Babyline" and "Cabin Fever." La Roux is currently touring the US, UK, Ireland and Australia supporting Hilary Duff. Old Flames is tracked on the release calendar, part of this week's new pop releases.