Ministry lean heavily on AI for new 'We Hate' video

Ministry has released a music video for "We Hate," the latest single from its upcoming farewell album, built almost entirely from AI-generated imagery. The Chicago industrial band said the choice was intentional: a response to what it called Donald Trump's own steady stream of AI-generated content on social media.

Ministry, led by founding frontman Al Jourgensen, has spent more than four decades reshaping industrial metal with a sound built on distorted guitars, samples and blunt political commentary. The band's antipathy toward Trump is long-running, and "We Hate" continues that streak directly.

The song's chorus is sung in German, with lyrics the band described as a string of insults aimed at Trump, while a female-voiced outro paraphrases philosopher Friedrich Nietzsche's essay "The Blond Beast." The video's heavy AI use has split fans online, with some questioning how an anti-establishment band squares using AI imagery to mock a figure it accuses of flooding the internet with AI-generated content.

"We Hate" comes from Hate to Go (Take Out or Delivery), Ministry's 17th and final studio album, due October 30 via Cleopatra Records. The record closes with "We're Still Here," a final collaboration with former bassist Paul Barker, alongside current members Monte Pittman, Cesar Soto, Paul D'Amour, John Bechdel and Pepe Clarke Magaña. Jourgensen said he is "completely at peace with the fact that it's done" after this record.

Ministry has already begun what it is billing as a farewell touring cycle, including a September 15 date at Colorado's Red Rocks Amphitheatre and festival stops at Louder Than Life and Sick New World Texas, with the full farewell album tracked on the release calendar ahead of its October 30 release.