Camila Cabello's "C,XOXO" album sees Spotify searches jump 475%

Spotify has corrected a figure it gave The FADER about Camila Cabello's 2024 album C,XOXO, clarifying that a reported 475 percent increase reflects global searches for the record, not streams. "We're reaching out to correct a figure we shared earlier: the 475% increase for C,XOXO reflects global searches, not streams," a Spotify spokesperson said in the statement, adding that the company caught the discrepancy and wanted to flag it right away.

The original figure came after The FADER writer Tobias Hess published an essay arguing that C,XOXO deserved a second chance, a piece that struck a chord online and sparked renewed interest in the record from listeners and public figures alike, including Tony nominees and comedian Benito Skinner. C,XOXO marked a stylistic pivot for Cabello at the time, mixing reggaeton with hyperpop, folk and hip-hop, and leaned on high-profile samples including Gucci Mane's "Lemonade" and Pitbull's "Hotel Room Service." It was met with mixed reviews and modest commercial results on release.

Since the reappraisal took hold, other platforms have followed Spotify's lead in highlighting the record. Spotify added the C,XOXO track "B.O.A.T." to its Lorem playlist, which has more than a million followers, captioning the addition as a re-add to the list, and outlets including Pop Base have picked up on the renewed attention.

The correction does not change the underlying story that C,XOXO is having a moment more than two years after its release, even if the exact metric behind that moment turned out to be searches rather than plays.