SH Labs, the technology division of the music submission platform SubmitHub, analyzed more than 1 million recordings and found signs of AI involvement in nearly 40 percent of them. Among artists whose tracks were flagged, 31 percent had explicitly denied using AI when SubmitHub asked them directly during the submission process, a gap the company can measure because it compares those disclosures against its own automated detection results.
The breakdown found 23.2 percent of tracks were classified as fully AI-generated, with another 15.3 percent containing AI-made audio that had been modified or processed by a human, for a combined 38.5 percent of all tracks analyzed in July.
The findings represent one of the larger real-world snapshots yet of AI's presence in music releases, though they reflect only the tracks SubmitHub's own system analyzed rather than the music market as a whole. SubmitHub says its detector is more than 99 percent accurate and is already used by Bandcamp, Traxsource, SlopTracker and a number of other distributors, along with one unnamed major label.
The numbers land as platforms across the music industry move to draw sharper lines around AI content. DJ marketplace Beatport recently said it will refuse tracks that are fully or substantially AI-generated, while still allowing AI tools for mixing, mastering and stem separation. Spotify is rolling out its own "AI Persona" badge starting in September to flag profiles whose public identity appears to be an AI-generated photorealistic human, removing them from algorithmic and editorial playlists by default. A coalition including the RIAA and the Grammys has also unveiled a voluntary labeling system meant to tell fans whether a song was made by a human, an AI platform, or some mix of the two.
"I think the path forward for AI music is disclosure," SubmitHub founder Jason Grishkoff said. "People should be able to decide for themselves whether they want to engage with AI-generated music," he added, saying the company's job is to give listeners enough information to make that choice.
The facts
- SH Labs analyzed more than 1 million tracks and found AI-use signs in nearly 40 percent
- 31 percent of flagged artists had denied using AI when asked directly
- 23.2 percent of tracks were classified as fully AI-generated
- Beatport and Spotify have separately announced new policies restricting undisclosed AI content
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