Ticketmaster puts a connected concert-search app inside Google's Gemini

Ticketmaster has launched a connected app inside Google's Gemini AI assistant, letting fans search for live events through conversation. The company announced the integration on August 12, a day after Google said Gemini had passed 1 billion monthly active users. Fans connect Ticketmaster within Gemini, then invoke @Ticketmaster to ask about concerts, sports, theater and festivals in everyday language, and Gemini returns event details, seating options and prices before sending buyers through to Ticketmaster with their seats already selected.

Google CEO Sundar Pichai said on August 11 that the Gemini app had crossed 1 billion monthly active users, making it the company's 14th product to reach that mark; Alphabet had reported 950 million monthly active users for the app just three weeks earlier, in its second-quarter earnings release on July 22. Ticketmaster said eligible events surface automatically from relevant fan searches, with no extra work required from event organizers, and that "every purchase is protected by Ticketmaster's security enhancements and terms of use," the company said in a statement.

The Gemini rollout is the latest addition to what Ticketmaster calls its suite of AI integrations, built on the same underlying protocol across platforms. The company launched inside ChatGPT in April, when OpenAI put the chatbot's weekly active users at 900 million, added a Claude connector on July 15 that is now live in more than 20 countries, and has been an early commerce partner for Google's AI Mode search feature since November 2025. Ticketmaster listings also appear in Amazon Alexa+. Rival SeatGeek got to ChatGPT first, launching its own integration on March 31 and calling itself the first ticketing platform to carry both primary and resale inventory inside the chatbot.

The Gemini launch landed alongside a separate expansion: Ticketmaster has acquired Uruguayan ticketing platform RED UTS, launching a Uruguay site, ticketmaster.uy, on August 3. "We're thrilled to welcome Uruguay to the Ticketmaster network," said Javier Parra, the company's market leader for Chile and Uruguay, describing the goal as "a simple, secure and transparent experience" for fans. The deal extends a run of Live Nation acquisitions across Latin America, including a joint venture to build a 21,000-capacity arena in Sao Paulo, arena purchases in Bangkok, Milan and Buenos Aires, and a majority stake in Santiago's Movistar Arena. "Latin America is on fire, from small to big to festivals," Live Nation CEO Michael Rapino told investors earlier this year.

Ticketmaster generated $852 million in revenue in the second quarter of 2026, up 15% year over year, on 90 million fee-bearing tickets sold, with adjusted operating income rising 14% to $331 million. International ticketing markets sold 39 million tickets in the quarter, up 12%, which Live Nation credited to strong growth in South America. Those results landed as Live Nation and Ticketmaster contest an April jury verdict that found they illegally monopolized the US ticketing and amphitheater markets; judge Arun Subramanian heard arguments on the companies' post-trial motions on July 31 and has yet to rule. Sphere Entertainment posted an 11% revenue rise to $314 million the same week, one more sign of how much of live entertainment's current growth is tied to venues and touring infrastructure rather than ticketing alone.