Singapore-based live entertainment company Triangle has raised $15 million and named Roger Field, formerly president of Live Nation Asia Pacific, as executive director and operating partner. The raise comprised a $10 million equity seed round led by DSG Consumer Partners, joined by Golden Gate Ventures, the Oberoi Family Office and angel investors, plus a $5 million venture debt facility from Genesis Alternative Ventures.
Triangle, formerly known as Creation Collective, describes itself as Asia-Pacific's only homegrown, end-to-end live entertainment platform, spanning 18 cities in nine countries. It manages live touring and festivals and takes on the financial risk of owning a tour or festival. Field joins full-time after a year as an advisor and investor, having spent 13 years at Live Nation, including four years overseeing 11 markets and more than 400 staff as Asia Pacific president from 2020.
The raise arrives as touring across Asia grows, with K-pop and Latin acts spreading fanbases beyond their home territories and live income taking on more weight as recorded-music revenue alone no longer sustains many careers. Triangle plans to add consumer-facing services like travel and hospitality packages, echoing Live Nation Asia's October 2025 partnership with Trip.com on concert bundles across five markets.
Asia-Pacific's live entertainment market is projected to reach $75 billion by 2033, growing 6.3 per cent annually, according to figures in Triangle's announcement, which calls the raise the largest institutional bet on the region's experience economy by a regional operator.
Field framed his move as a bet on regional expertise over global uniformity: "Running Live Nation across this region taught me one thing," he said. "Asia-Pacific doesn't need a global template; it needs an operator who understands every market individually." Co-founder Zaran Vachha put it more simply: "We're not booking a one-off; we're routing a region." DSG Consumer Partners' Sameer Mehta called the investment a bet on timing and team, citing "new venues, government support, and surging fan demand" as the structural tailwinds behind it.
The facts
- Triangle raised $15M in equity and venture debt
- Roger Field joins as executive director and operating partner
- Field spent 13 years at Live Nation, four as APAC president
- Triangle was formerly known as Creation Collective
- The company operates in 18 cities across nine countries
- Asia-Pacific's live entertainment market is projected to reach $75B by 2033
- Investors DSG Consumer Partners and Genesis Alternative Ventures led the raise
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