Every official Taylor Swift music video is now on Spotify. The company opened the full run of 58 clips to Premium subscribers on Wednesday 16 September and said it is the first time the whole catalogue has sat on the service at once.
The span is twenty years. It starts with Tim McGraw, the 2006 debut single, and runs up to I Knew It, I Knew You, Swift's contribution to the Toy Story 5 soundtrack on Walt Disney Records, whose video is built from footage of the films. Spotify has collected the lot into a single playlist with editor picks written up alongside.
The mechanics are the same as the rest of Spotify's video beta. A Premium subscriber in a beta market opens a Swift song on TV, desktop, iOS or Android and taps Switch to video; the clip picks up from wherever the audio had reached, and Switch to audio drops it back to background listening. The company has also brought back the album-themed play and pause animations it has run across her catalogue before.
Two of those 58 videos were withheld from YouTube this year before they reached Spotify. The Opalite video premiered on Spotify Premium and Apple Music on 6 February and did not appear on YouTube until 8 February; I Knew It, I Knew You followed the same route on 5 June. Both were already on Spotify before Wednesday, so the news here is the back catalogue rather than the windowing.
The windowing had a cause outside Swift's camp. YouTube pulled out of Billboard's US charts on 16 January, after Lyor Cohen, its global head of music, objected that the chart formula weights subscription streams above ad-supported ones. Views on YouTube now count for nothing on the Hot 100 or the Billboard 200, which lowers the cost of holding a premiere back from it.
For Spotify, the catalogue caps two and a half years of video expansion. Full-length videos launched in beta across 11 markets in March 2024 with North America left out, reached 85 more countries that October, and arrived for US and Canadian Premium users in December 2025. The company opened video uploads to artists on 17 June and says nearly 100,000 are now in that beta.
Spotify did not call the Swift catalogue exclusive, and MBW notes the videos remain a Premium feature in the US, UK and Canada while free listeners get them in Brazil and Colombia. The service says listeners who watch a full video go on to stream that song 64% more over the following three weeks.
Swift's own commercial position has not needed the help. The Life of a Showgirl, released through Republic Records, opened at number one on the Billboard 200 in October 2025 with 4.002 million equivalent album units. Our other recent pop coverage of her includes the Nashville Songwriters Hall of Fame class of 2026, and Spotify's wider editorial push is covered in its new programme for 10,000 independent artists a year.
The facts
- All 58 official Taylor Swift music videos reached Spotify Premium on 16 September 2026.
- Spotify says it is the first time the full video catalogue has been on the service.
- The run starts with Tim McGraw in 2006 and ends with I Knew It, I Knew You.
- That song is Swift's contribution to the Toy Story 5 soundtrack.
- Spotify did not describe the videos as exclusive to its platform.
- Swift held the Opalite video off YouTube for two days in February.
- YouTube withdrew from Billboard's US charts on 16 January 2026.
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