Country singer Chase Wright signs a worldwide booking deal with North Loop Agency

Chase Wright has signed with the North Loop Agency, which will handle his booking worldwide.

North Loop is part of the Loop Group, a Nashville and Minneapolis company that works across booking, label and artist services. It positions itself around artist-first development, offering touring, marketing and strategic support to a mixed roster rather than a single-genre one.

Wright arrives with numbers behind him. He has run past 405 million global streams and close to two million followers across platforms, which is the kind of audience that makes a booking deal a matter of routing rather than introduction.

The Indiana native released his third studio album, Chasing Shadows, in May, and he is currently out as direct support on Drew Baldridge's Farm Faith Family Tour, which keeps him in front of exactly the rooms a new agency would want to build on.

Dan Battaglia, a partner at North Loop, framed the signing around persistence rather than metrics. "He's one of the most underrated writers and performers I know," Battaglia said, adding that what Wright has been through in the business would have broken a lot of artists without touching his work ethic.

Agency signings have been steady through the country end of the calendar this summer, including Jaid Joice at WME and DELTONA at The Core Entertainment and WME.