FLO put out a new song called Pose through an interactive rollout with SoundCloud, That Grape Juice reported on August 6. The British R&B trio built the release around SoundCloud's interactive tools, and the outlet frames it as a leak ahead of an album.
Instead of a traditional release, fans could DM the group the phrase "leak it" on SoundCloud to unlock a private preview link. The campaign started with a 20-second snippet and grew by 20 seconds a day until it reached a full minute ahead of the album's arrival. "Pose" itself features a guest verse from Juicy J.
That album arrived not long after: FLO put out a second album called Therapy at the Club, which went on to chart high enough that The Reytons found themselves fending off FLO for the UK's number one album days later.
Pose lands in our R&B and soul coverage and on the release calendar.
The facts
- The song is called Pose
- FLO released it with SoundCloud as an interactive rollout
- The trio had an album on the way
- FLO's follow-up album Therapy at the Club later contended for the UK number one spot
- Fans unlocked previews by DMing the group the phrase 'leak it'
- Pose features a guest verse from Juicy J
How this checks out
Single source
Reported by a single outlet
Only one outlet has reported it so far, so it stays a single source.
Cited sources 1
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