HYUKOH have shared an eight-minute song called KoK along with a video directed by Song Seoyoon. The clip is set during a sports day at an arts high school, which gives the track's length somewhere to go visually.
Under the Radar heard the song as something close to a Korean Chemical Brothers record, driven and repetitive rather than delicate. The band's own press materials point somewhere else entirely, naming Tame Impala and Mac DeMarco as reference points.
The four-piece formed in 2014 and is made up of OHHYUK on vocals and guitar, HYUNJAE on guitar, DONGGEON on bass and INWOO on drums. Under the Radar noted that it had never written about the band before this release, which says something about how South Korean guitar acts travel compared with the country's pop exports.
KoK follows Godspeed!, another new song the group put out earlier in August. Two releases inside a month suggests a larger project rather than a pair of one-off singles, though the band has not said what the songs belong to.
An eight-minute single is a deliberate choice in a market built around short attention. It is also a familiar move for a band that has spent a decade working the space between pop structure and long-form playing, and the video gives the running time a narrative to hang on.
HYUKOH sit closer to indie guitar music than to the country's pop machinery, which is the part of South Korea that usually reaches Western coverage and produces most of its exports, as with the K-pop singer Samuel new EP. The video is logged on the release calendar with the rest of the week's clips.
The facts
- KoK runs eight minutes and arrived with a video
- Song Seoyoon directed the video
- The clip is set during a sports day at an arts high school
- HYUKOH are OHHYUK, HYUNJAE, DONGGEON and INWOO
- The band formed in 2014
- KoK follows Godspeed!, released earlier in August 2026
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